Privacy Policy

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

• Name
• Mobile phone number
• Email address
• Organization, business, school, church, venue, or facility name
• Physical location or monitored site information
• User role or permission level
• Emergency contact information
• Communication preferences
• Login credentials or account information
• Any information you submit through forms, support requests, or account setup

When you opt in to receive text messages, we collect your mobile number and related consent records, which may include the date, time, source, IP address, and method of consent.

2. Emergency Text Message Alerts

If you sign up for SMS/text alerts, you consent to receive text messages from ALICE Gunshot Detection Solutions related to emergency notifications, active shooter alerts, gunshot detection events, system alerts, account notifications, and related safety communications.

Message frequency may vary depending on your location, account settings, system activity, emergency events, testing, or administrative notices.

Message and data rates may apply.

You may opt out of SMS messages at any time by replying STOP, CANCEL, END, QUIT, UNSUBSCRIBE, OPTOUT, or another reasonable opt-out request. You may reply HELP for assistance.

Please understand that opting out of emergency text alerts may prevent you from receiving important safety notifications.

3. How We Use Information

We may use collected information to:

• Provide emergency alerting and notification services
• Send active shooter, gunshot detection, verified threat, system, and safety-related alerts
• Create and manage user accounts
• Verify authorized users and facility contacts
• Monitor and support ALICE360 ProView EVO devices
• Provide customer service and technical support
• Improve system performance, reliability, and security
• Maintain logs for safety, compliance, troubleshooting, and audit purposes
• Communicate account, service, or policy updates
• Comply with legal, regulatory, contractual, and safety obligations

4. Emergency Event Data

Depending on the installed system and services enabled, ALICE systems may process or store event-related information, including:

• Date and time of event
• Device identification
• Site or facility location
• Sensor status
• Gunshot detection status
• Thermal verification status
• Image or visual verification data, if enabled
• Network and system health data
• Alert delivery records
• User acknowledgment or response activity

This information is used to support emergency response, system verification, alert delivery, troubleshooting, and post-event review.

5. Sharing of Information

We do not sell your personal information.

We may share information only as reasonably necessary with:

• Emergency responders, public safety personnel, or dispatch contacts
• Authorized customer administrators
• Monitoring center personnel
• Service providers that support SMS delivery, hosting, email, cloud storage, analytics, security, or technical operations
• Installation, integration, or support partners authorized by the customer
• Legal, regulatory, or government authorities when required by law
• Other parties when necessary to protect life, safety, property, or system integrity

SMS consent is not sold, rented, or transferred to unaffiliated third parties for their own marketing purposes.

6. Service Providers

We may use trusted third-party vendors to operate our website, application, monitoring tools, SMS systems, servers, storage, analytics, and customer support systems. These providers may access information only as necessary to perform services on our behalf.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction.

However, no system, network, application, or method of electronic transmission is completely secure. We cannot guarantee absolute security.

8. Data Retention

We retain information for as long as reasonably necessary to provide services, support safety operations, maintain system records, comply with legal obligations, resolve disputes, enforce agreements, and support audit or investigative needs.

Emergency event records may be retained for safety, verification, compliance, customer support, or legal purposes.

9. Your Choices

You may request to update, correct, or delete certain account information by contacting us.

You may opt out of SMS/text messages by replying STOP or by contacting us directly.

If you opt out, you may still receive messages that are legally required, transactional, or necessary to complete pending service-related processes, where permitted by law.

10. Children's Privacy

Our services are intended for use by organizations, authorized users, property owners, facility administrators, and approved emergency contacts. We do not knowingly collect personal information directly from children under 13.

11. Links to Third-Party Sites

Our website or application may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of those third parties.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Your continued use of our services after changes are posted means you accept the updated Privacy Policy.

13. Contact Us

ALICE Gunshot Detection Solutions

Email: gds@alicegds.com

Phone: 888.705.1510

Website: app.AliceGDS.com